Postix — frequently asked questions
What is Social media revenue attribution?
Social media revenue attribution connects posts and ads to real revenue. Postix Comet does that with a first-party pixel, 8 MTA models, and CAPI.
How does this relate to Postix Comet?
Comet is Postix’s first-party attribution engine (pixel, multi-touch models, Conversion API, attributed ROAS). These pages define the category and terms Comet implements.