Question 1

What is Comet by Postix?

Accepted Answer

Comet is Postix's first-party marketing attribution suite. It tracks pageviews, forms, and identity with a cookieless first-party pixel, credits conversions across 8 multi-touch attribution models, and sends server-side events to ad platforms via the Conversion API.

Question 2

What is the Comet Ads Manager?

Accepted Answer

Comet Ads Manager unifies Meta, Google, TikTok, and LinkedIn campaigns with attributed ROAS columns. You can pause ads and adjust budgets from one table instead of switching between ad platforms.

Question 3

Does Comet support the Conversion API (CAPI)?

Accepted Answer

Yes. Comet sends server-side conversions to Meta, Google, TikTok, and LinkedIn with per-event rules (attributed-only, send-all, or do-not-send) and match-quality feedback.

Question 4

How is Postix Comet different from cookie-based tracking?

Accepted Answer

Comet uses a first-party pixel and server-side events, so it keeps working after iOS 14 and third-party cookie loss, and it attributes revenue with multi-touch models rather than last-click only.