Postix — frequently asked questions
What is Marketing Attribution Platform?
Comet is Postix’s marketing attribution platform: first-party pixel, 8 MTA models, Conversion API, audiences, and attributed ROAS.
How does this relate to Postix Comet?
Comet is Postix’s first-party attribution engine (pixel, multi-touch models, Conversion API, attributed ROAS). These pages define the category and terms Comet implements.