Postix — frequently asked questions
What is ROAS?
ROAS (return on ad spend) is attributed revenue divided by ad spend. Comet Ads Manager shows it across Meta, Google, TikTok, and LinkedIn.
How does this relate to Postix Comet?
Comet is Postix’s first-party attribution engine (pixel, multi-touch models, Conversion API, attributed ROAS). These pages define the category and terms Comet implements.