Postix — frequently asked questions
What is multi-touch attribution (MTA)?
Multi-touch attribution splits conversion credit across several touchpoints. Postix Comet ships eight models with configurable windows.
How does this relate to Postix Comet?
Comet is Postix’s first-party attribution engine (pixel, multi-touch models, Conversion API, attributed ROAS). These pages define the category and terms Comet implements.