Postix — frequently asked questions
What is marketing attribution?
Marketing attribution assigns conversion credit to the campaigns and content that influenced revenue. How it works, why it matters, and how Comet implements it.
How does this relate to Postix Comet?
Comet is Postix’s first-party attribution engine (pixel, multi-touch models, Conversion API, attributed ROAS). These pages define the category and terms Comet implements.