Postix — frequently asked questions
What is a first-party pixel?
A first-party pixel is a script on your domain that records pageviews, forms, and identity for attribution — Comet ships /p.js.
How does this relate to Postix Comet?
Comet is Postix’s first-party attribution engine (pixel, multi-touch models, Conversion API, attributed ROAS). These pages define the category and terms Comet implements.