Postix — frequently asked questions
What is first-party attribution?
First-party attribution uses your own pixel and server events instead of third-party cookies. That is how Comet stays useful after iOS 14.
How does this relate to Postix Comet?
Comet is Postix’s first-party attribution engine (pixel, multi-touch models, Conversion API, attributed ROAS). These pages define the category and terms Comet implements.