Postix — frequently asked questions
What is a Conversion API (CAPI)?
A Conversion API sends server-side conversion events to ad platforms. Comet supports Meta, Google, TikTok, and LinkedIn.
How does this relate to Postix Comet?
Comet is Postix’s first-party attribution engine (pixel, multi-touch models, Conversion API, attributed ROAS). These pages define the category and terms Comet implements.