Postix — frequently asked questions
What is this page about?
Plain-language definitions for marketing attribution, multi-touch models, Conversion API, ROAS, and first-party pixels — linked to Postix Comet.
How does this relate to Postix Comet?
Comet is Postix’s first-party attribution engine (pixel, multi-touch models, Conversion API, attributed ROAS). These pages define the category and terms Comet implements.